Todd Heitner, Founder of Apartment Investor Pro, joins us to discuss growing a multifamily real estate investment business through online marketing, building credibility, and focusing on high dollar-per-hour activities.
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Transcript
Devin Elder:
Todd welcome. How are you?
Todd Heitner:
I’m good. How about you?
Devin Elder:
Doing great. Thanks for jumping on the show today. We’ve got a good show lined up here, and we’re going to talk about some of the marketing and website stuff, as it pertains to some multifamily, multifamily syndicators, investors, that kind of thing. Before we jump in, how about a little background for those that haven’t met you? What’s your background and how did you get to where you are now?
Todd Heitner:
Yeah, so I’m currently living in Pennsylvania. I’m originally from Oklahoma though, grew up there. My wife and I got married, moved to Virginia. And then last year moved up here to Pennsylvania. About seven… A little over 17 years ago. I started building websites for real estate investors. That was kind of how I started out with single-family investors and yeah, I kind of got my feet wet with that. And then we still do, but now in more recent years, we’ve kind of branched into and focused more on multifamily, especially for syndicators and so that’s kind of where we are today. We have a website service where syndicators can come and get a website set up without all the normal hassles and a lot faster, so…
Devin Elder:
Awesome, so like a turnkey deal. So what are you see… We were talking a little bit before we started recording here, there’s a lot of pieces, right? That go into an effective web presence and sort of sales funnel, if you want to call it that. I don’t really call raising capital sales, I guess it is, but we’ve always kind of framed it, like, Hey, look, we’re going to bust our tails to put a really good deal together. And when we finally do, we’re going to put it out and whoever wants in can join, whoever doesn’t, that’s great. So it’s a little different than say, other kinds of kinds of maybe sales, but maybe you could kind of give somebody listening to an overview of, what are all the pieces that go into that, that somebody might go out and cobble those pieces together or you’ve got a turnkey thing where it’s like, Hey, boom, this is set up. So what are the components of that, I guess, fully functioning website to kind of attract investors and go through the whole process here?
Todd Heitner:
Yeah, sure. I think for just a simple illustration, if we think about a house, a house is built on a plot of land and there’s a road going to it and it has an address, kind of the same with the website. The internet is like that network of roads that leads wherever, but each house has to, or each website has an address and that’s like your domain name, whatever.com. That’s how people can find you and get to your specific website. And then with a website, kind of like how you have land for a house, there’s web hosting, it’s kind of where a website is built. You have to have it somewhere that’s basically connected to the internet somewhere to build your website and then the house is like the website.
Todd Heitner:
You build that and houses have all different foundations, different structure, different looks different… The same thing with website, they can be built on different platforms in different, different ways of putting them together. They look different. So I guess starting with one of the basic things is a domain name and I always recommend that people get the .com for one thing and also get that to match your business name and so… Because that’s really part of your brand and just recently somebody gave me their website address and it was something.investments. And that might sound like a good idea. It sounds kind of cool, but I didn’t realize it was a website address.
Devin Elder:
Right. That does get confusing, those extensions. You can kind of have any extension now, right?
Todd Heitner:
Yeah. There’s so many different things. There is a lot of them available. And the thing is, we’re just ingrained to think .com. That’s what we think of for websites. It stands for commercial, .com. and so that’s a business website is usually .com. And so, I do reccomend-
Devin Elder:
So what do you think, on the domain names, because there’s kind of different schools of thought on domain name conventions. Do you recommend, and we kind of talk with people that we’re coaching on this too, what do you name your company? Whether it’s Smith capital or Smith equity, do you like a short… So I definitely agree a .com, do whatever you can to get that, don’t have hyphens in the domain name. Right. Do you recommend abbreviations to keep it a short domain or do you like a full, Johnsmithcapital.com or what’s your preference there as your people are going through this process?
Todd Heitner:
I would say if you’re going to get something… There’s pros and cons, yeah, like you said.
Devin Elder:
True.
Todd Heitner:
But if you’re going to go with a shortened version of it, I would say make sure the long version is also available. It’s like, if you’re going to shorten management, for example, make sure the fully spelled out is available too. And get both of them and forward one to the other. You might put that in your marketing one way, but have them both so that if people type it the other way, they’re still going to end up on your website, not somebody else’s so-
Devin Elder:
Nice.
Todd Heitner:
And that’s a good reason to check before you actually get locked in and really have your heart set on a business name, see if the domain name’s available because you don’t want to have to change it later. So if you get… Otherwise you register your business entity and everything, and then you find out, well, somebody else already has that name or that business name, that company, or a website name, it can create confusion.
Todd Heitner:
People might end up on the wrong website and it might be another competitor, basically another syndicate. You might be sending your investors to them to raise money for them. So [crosstalk 00:05:40] things you want to do.
Devin Elder:
Okay. Yeah. That’s good. Is that part of what you guys do is kind of the full stack and help register the domain name and everything? Or are you just putting a site on an existing domain?
Todd Heitner:
We basically just provide the website service so people can bring their own domain and I recommend without going with a company that you’ve already… That you’ve heard of before, when it comes to your domain, like GoDaddy or Namecheap or even Google now sells domains, but that way you’ll have the ability to do whatever you want with it, not get locked into a certain thing. We don’t provide those because I think people really need to own that. It’s like part of your brand and I want people to have that where, if they decide they want to do something else with it, they have that freedom to do that. And so, yeah.
Devin Elder:
And register it for a lot of years, right? Not just one year?
Todd Heitner:
Yeah. Yeah. You can’t. It’s a good idea to do and also make sure you have it on auto renew because I’ve had people, oh, my website’s down, what’s wrong? And it’s like, you didn’t renew it, it expired because it has to be renewed every year and-
Devin Elder:
Sure.
Todd Heitner:
Definitely something to watch out for.
Devin Elder:
Yeah and that stinks for you. You’re like, that’s not me. That’s you, man. I’m sorry. There’s so many stories about that. Right? I think the George W. Bush library let their domain name lapse and somebody scooped it up and did something crazy with it and I’m sure there’s just countless stories.
Todd Heitner:
Yeah. Sometimes the people scoop them up and they’ll try to resell it back to you for thousands of dollars. And so that’s-
Devin Elder:
Yeah. Squatting. Right. Is that what it’s called? Squatting? Yeah, not good.
Todd Heitner:
But I know that was a thing for a while anyway, that was happening. So…
Devin Elder:
So somebody can go through the pain and agony and the difficult decision of naming their company. Makes sure you get the .com or variations, buy it at GoDaddy and then come talk to you for the rest, right?
Todd Heitner:
Yeah. Yeah. And so all the… When it comes to the design and content, we have all that stuff already written. If people don’t want to use our service, that’s fine too. You can do that but it’s good to know what you’re getting into, I guess, with that. There’s a lot of pieces to put together and so if for ones that don’t want to deal with all that, we can have all that already put together.
Devin Elder:
Yeah. So you’ve got kind of… You mentioned kind of the address, you got to a .com here, hopefully, and then kind of some of the other pieces of the house here. And I just wanted to detour there for a minute on domains to get your thoughts on best practices, but let’s kind of walk through the rest of it.
Todd Heitner:
Sure. Yeah. So another aspect is web hosting, so that’s kind of like the land, where your house is located, where your website’s located. With that if you’re… Well, with our service, we include the hosting, but otherwise, you want to find a hosting company that’s… I don’t recommend going with the cheapest you can find. It’s kind of like getting the cheapest rent you can find is like, you may not like your neighbors.
Devin Elder:
It’s going to be an adventure. Right?
Todd Heitner:
Yeah. And so, the same thing with websites, if you put it on the cheapest, you’re probably going to have issues, your site might be slow and they tend, for cheap posting, they tend to like cram a bunch of websites together because they figure people, they’re not going to spend much on it, they’re probably not too serious anyway. I just put a bunch on one computer basically and sometimes it was other people, their websites, they might do something that can have a negative impact on your website, whether they’re sending out spam or their site gets hacked or they just whatever, it can affect you. And so usually it’s worth it to go spend a little bit more to have quality hosting. And that’s going to also mean your neighbors are a little bit higher quality too, and less likely to have a negative impact on your site.
Devin Elder:
Gotcha. Yeah. That makes sense. So domain and then hosting and that’s kind of the basis of it. Right?
Todd Heitner:
Yeah. Yeah. And that’s the basis and then once you’ve got that, then there’s putting the actual website together. So having something designed, you needed some kind of a platform too, to build it on. I like WordPress a lot. I think it’s one of the most popular platforms out there.
Devin Elder:
Sure.
Todd Heitner:
There’s other stuff out there. People sometimes try to build a website themselves, like using something like Wix or Squarespace or those kinds of things. That can be okay, but I don’t really recommend it for one thing, you want to make sure your website is going to grow with your business. And so you’re not looking at just, what do I need today to get a website up and running, but what am I going to need in the years to come? Because if you’re building it on a platform that’s not going to grow with your company, then you’re going to end up having to redo it all from scratch somewhere else. And so that’s a pain, so it’s better to start out with a platform that’s going to work and be able to grow with your business. So, and then… So yeah, you don’t want to have it… Have something designed that looks professional too. That’s another downside of maybe doing it yourself is that it may not look as professional as it should to really get people’s trust and-
Devin Elder:
That’s a huge point because I tell people like, don’t try to raise capital with your Gmail address. It’s such a basic step. It’s like showing up to a board meeting at a Fortune 100 company in shorts and a t-shirt it’s like, you’re the same person, but put on the suit, man. It’s like, do what you need to do for the job here and I understand people are starting out cost conscious, but if we’re talking about multifamily and I noticed your tagline is multi-family websites for the serious investor. I think a multi-family is like a hundred unit plus stuff. You’re talking like five, 10, $20 million assets. You’re raising one to $10 million of equity. Don’t have crummy design, don’t have a personal email address and also you got to think about yourself.
Devin Elder:
If you’re doing this as kind of the CEO of your company, best use of time, too right?
Todd Heitner:
Right.
Devin Elder:
If you have a web design background, maybe that’s one thing. But even if you do have a web design background, you got to look at your costs per hour, where you’re allocating your time. Is it really like spending time on the website? Is that the highest and best use of your time? So kind of a lot of pieces come into play there.
Todd Heitner:
Yeah. That’s a good point. I mean, even with our company, even though I have like decades of experience building websites, when it comes to editing our website, I’m not the one that does it.
Devin Elder:
Sure, you run the company, right?
Todd Heitner:
Yeah because my time is better spent running the company and the thing you brought out to about the email address that reminds me, I have a little clip that I took from Facebook. Because somebody was trying to get a deal on Facebook and they said, if you have any deals, email me and it was a Gmail address and somebody responded and said, oh no, it’s just not the right one. Let me find it here. They said, I do have a concern. If your company is a real player, why do you not have a website or a branded email? I honestly question buyers who claim to be looking for million dollar deals using Gmail emails.
Devin Elder:
Hundred percent. Let me give that person a virtual high five and I wholeheartedly concur.
Todd Heitner:
Yeah, it’s true. Because what does it cost to get an email address? It’s maybe like five or $6 a month, something like that. And if you’re saying you can take down a multimillion dollar deal, why would you not have a branded email address?
Devin Elder:
Hundred percent. It’s these guys from the wholesale single family game that think, well, hey, I made a spread on a house, maybe I can do the same thing on a $10 million building instead of making a 5k spread, I’ll make a 50k spread. And they just apply that same kind of terrible mentality to… It’s like when I get a letter for an asset that we own on a yellow letter and it says, dear 1, 2, 3, ABC, LLC, we want to buy your building cash tomorrow. And it’s like, this is a single family letter. You put the wrong address in your database and accidentally sent it to me, who’s going to immediately put it right in the trash.
Todd Heitner:
Yeah.
Devin Elder:
It’s kind of like the same thing with the, with the Gmail stuff. But that’s good. You guys keep it up because it makes you easy to spot and complete move away from, right.
Todd Heitner:
Yeah. That’s true. Yeah. But yeah, it’s such a small thing and I think all those little things add up. Every one of those little things gives a signal to the person, is this person legit or not?
Devin Elder:
Right.
Todd Heitner:
And the branded email, having a professional website, everything, every interaction is sending a message to that person and letting them make a decision about whether they can trust you or not.
Devin Elder:
Yeah, that’s an interesting point. There’s so much trust and credibility is such a big part of this business and what I’m talking about buying multi-million dollar buildings and investors, and they might be out of state. So we’re all constantly kind of trying to assess credibility and do that remotely too, which is a little bit weird. Right. Ideally we’re investing with friends that we’ve known for a long time and we’ve been investing with for years, but that started somewhere. I’m not investing with people that I was born with and grew up with. You have to start the relationship somewhere and people are constantly assessing your credibility and you’re constantly assessing other’s credibility. Right.
Todd Heitner:
Yeah. And everybody interacts… If somebody’s serious about investing in me, they’re probably going to Google you. They’re probably going to search and see who is this person? What can I find? I think that’s another good reason to even pay attention to your social media, just search for your own name and see what comes up and see, do I need to clean up anything before investors see this, but obviously, the website, it should come up, it should be professional. So yeah, definitely some important points.
Devin Elder:
So we’re kind of talking about the design piece there and so you guys will handle the design piece of it. Now, how far do you guys go down that road? Are you doing logo design and concept and branding and taglines, or is it more the website, a aesthetic itself and design?
Todd Heitner:
Yeah. It’s mainly the website itself and actually, what we’ve focused on is we have designs that are already made that, where we’ve already spent the months building out the design, making it look professional, and we have content already in there so that people can basically sign up and have a website up and running quickly. Obviously then it can be customized, if they want to tweak it and make it their own, put their own images or change colors… Like if they have a logo, for example, we’ll help match the colors of the site to their logo and things like that. But-
Devin Elder:
Sure.
Todd Heitner:
It saves a lot of time and energy by having these things already as much as possible kind of built out and then just people can kind of tweak it however they want. So, yeah.
Devin Elder:
Great. Yeah. That makes sense. So they come to you, they figure out their domain, go through that process, get a website set up with you guys. And then, what is some of the functionality? Because I see people struggling with this, they go way down some rabbit hole and spend way too long, trying to build a website and really, if you’re trying to do apartment deals, you need to find the deal and you need to find the capital. So those are really the only two things you need to be focusing on and building a website or working with a company for a hundred years to put a site together is not capital, and it’s not finding the next deal. So they get the site set up and then what does that look like for them? They start driving traffic via podcasts or handing out business cards?
Todd Heitner:
Yeah. Basically, however they want to market, it is kind of up to them. Everybody’s doing something a little bit different, but yeah. It could be any of those things. Some people are also doing social media marketing too, which is another option, like LinkedIn and Facebook and stuff like that. But we basically provide them a way to do that in something that will capture people once they send them there. Some of our plans actually have like a lead magnet, like a free report people can sign up for, which is an important part of the process. Especially if you are doing some marketing to people you don’t know, you do want a way to capture them when they come to your website. So I would say, even if somebody is building their site own on their own, make sure you have that as one of the first things. Have some way to capture contact information for somebody who’s not maybe ready to invest or send you all their information.
Todd Heitner:
But they’re curious, they want to know a little bit more about it. They want to learn more about you, have something free, where all they have to give is their name and email. Now you have a way to contact them again, follow up. But, otherwise people are just… Most people that come to your website are going to leave without contacting you. And so if you don’t have some way to capture that, then you’re wasting that. So, yeah.
Devin Elder:
Got it. So you guys advocate having some kind of free report or giveaway that you can exchange contact information for?
Todd Heitner:
Yeah. Yeah. We have some already made that people can use if they want, and that just gives you a head start with that, but I recommend that because otherwise you can waste a lot of effort getting people to your website and then they leave and you never hear from them again. But if you put them on your mailing list, now you can start to build a relationship and start to educate them a little bit and tell them about your company more and get them more… Warm them up basically to the idea of investing with you.
Devin Elder:
Awesome. I love it. Yeah. I’m a big advocate of like pushing the fast forward button, wherever possible in parts of your business. If you’re running a business or starting a business, there’s too much to do to, to go down little rabbit holes on all of it, because we’re talking about a million different hats that a business owner needs to wear in the beginning before they start to grow and delegate some of those tasks. What are some things you’ve seen? You’ve seen a lot of clients and websites. I’m sure. What have you seen people do right and what have you seen people do wrong? Maybe things that have stood out to you over the years.
Todd Heitner:
Yeah. One thing that is good, like I said, is having someone to capture contact information, but also putting your own personality into it a little bit too, is a good thing. If you do have maybe a certain audience you’re going after, speak to that audience, or maybe include pictures of yourself on your website. One of the things I’d definitely recommend too, one of the first things is have an about us page because-
Devin Elder:
Right.
Todd Heitner:
We did some testing on our own site and one of the most visited areas of our site was the about us link at the top because people want to know who are they doing business with and ideally, also have a picture of yourself so that they can see your face, you’re a real person because websites can be kind of impersonal, kind of cold. Anybody can hide behind a website, but when you see a person, an actual face, that changes the nature of that a little bit and they can start to see you as a real person. And so I would say spend some time on that, get a quality about us page. And if you have other team members have them listed there too, so they can start to get to know you basically. I guess another thing that maybe people do…
Todd Heitner:
Well, I guess one of the big things that we’ve kind of touched on, but building a website themselves. Obviously the time is a negative thing, but also basically, it’s either going to take time away from things you should be doing, or you’re going to worry, it’s not going to get done because I’ve talked to people, like one person say it took him 10 months to build this website and that’s-
Devin Elder:
Man.
Todd Heitner:
Because he’s doing other stuff too, it’s like, it always gets put on the back burner.
Devin Elder:
That’s right.
Todd Heitner:
Whereas if you’re doing it or if you get it done quick, that means you probably didn’t get something else done that you really should have been doing. So I guess, again, I’m not saying people have to use us, hire somebody basically. That’s not a part of your business that you have to be involved. So spend your time on the things where you really have to be involved, like building relationships and things like that and let other people handle the other parts of it. So…
Devin Elder:
Yeah. That makes sense. So you’ve got somebody hits the website, you’ve got a giveaway report and you guys have some templates stuff that people can kind of rebrand or edit. And then, ideally you have some kind of a newsletter or something. Right. So do you guys do anything there? Do you recommend certain things? Is it built in? How do you approach that?
Todd Heitner:
Yeah, so I definitely recommend people have something like that. We don’t have it built in. I recommend people use some kind of service like ActiveCampaign for example, is a good one. There’s a bunch out there. MailChimp, there’s all kinds of them. Something that you can put people into and our sites integrate with all those services. So basically you can connect it to whatever service you’re using already because a lot of people are already using something. But yeah, so one part of that I think is like, once somebody signs up for something, you need to have really a series of emails that goes out to them automatically that they kind of starts building that relationship. First off, give them whatever it is they signed up for obviously. But then tell them about your company and your history a little bit. Tell them more about multifamily investing, in case they’re not familiar with that.
Todd Heitner:
Start to build trust. If you have any other free resource that you want to give them that might help them to make a decision about investing, maybe it’s a blog post on your website or something like that, or a podcast you were on, something like that could be… It can help them learn more, but also see you as an expert and come to trust you, too. So we do have some, with one of our plans, we have some template emails that people can use to… Obviously you’re going to have to customize for your personal company and put your information in there. But you can plug that into whatever system you’re using and then obviously, like you were saying, and then have a regular newsletter too. So some of that’s automated, when people first sign up, but then you should be keeping in touch on a regular basis, maybe like a monthly newsletter or whatever frequency you want to do.
Todd Heitner:
But where you share information, share details about you and your company too, maybe what you’re working on, things like that can be really good. Stay in touch with people so that when they are ready to make that next step, you’re the one they’re going to think of because they just are like, oh yeah, I just heard from this person, I know that they do investing. Let me find that email or something like that. So…
Devin Elder:
Right, right. Yeah. That’s huge because somebody might hear about you and they’re not going to invest in a deal for 18 months and that’s fine. You just kind of have to be building that stream of content and getting people familiar with you, which is a big part of it. So if somebody comes, they don’t want to build everything. They come to you. How quick are they getting set up with a live website and what is their ongoing commitment, right? Because they’re talking about focus and time and not spending too much time doing the website. So how about those two things, in terms of getting set up and then ongoing, for the owner, what’s their ongoing committee?
Todd Heitner:
Okay, sure. Yeah. So from the time they sign up, they can have their website in as little as like a day or two, because like I said, we already do have designs and we have content already written. We even have some blog posts already written that kind of give people a head start on that. So-
Devin Elder:
Nice.
Todd Heitner:
Basically it’s a matter of connecting your domain name and then if there’s anything, obviously you want to change that there’s… However long that will take, but for basics thing, we’ll do that like helping you change colors and or maybe connecting to one of those other services using something like that. We can help out with that kind of stuff. I would say ongoing though, mainly it’s if you’re producing some sort of content, like maybe you’re doing blog posts or you’re on podcast or something like that, you can just post that on your website.
Todd Heitner:
And that’s pretty, pretty simple just to post it on there and we have tutorials and things like that to help with that. But as far as, because ordinarily there’s maintenance that has to be done on a website, you have to keep everything up to date, like plugins and WordPress and all that kind of stuff, which we handle all that kind of stuff. So there’s none of that to deal with. It’s just basically, if you have new content, you want to put on your website just to put that up there and like I said, we can even help out with that or point in the right direction to do that.
Devin Elder:
So all the kind of maintenance, security, updates, hosting, all that stuff’s totally handled by you guys, right?
Todd Heitner:
Yeah, exactly. Yeah. Which is nice so you don’t have to… Because I don’t know. When it comes to websites, you’ve probably seen there’s always something to be done. It’s kind of like owning a house, there’s always some kind of maintenance that has to be done. You have to update things, you have to install things and then something breaks. There’s some kind of conflict somewhere. You have to fix it. And so we’re handling all that kind of stuff behind the scenes and if somebody has any kind of issue or they need help, they just contact us and we figure out. They don’t have to deal with all that. So. Yeah.
Devin Elder:
Awesome. Yeah. I love it. So tell me, when did you guys start and what have you seen in the multifamily space, since you guys started. Capital formation has changed right in the United States, in the last handful of years.
Todd Heitner:
Yeah and we started with single family investors initially probably 17 years ago, but with multifamily, I don’t know off hand, I think it’s probably five or six years ago, we kind of started getting into that and then focused on it more and more the last few years, going to events and things like that. But yeah, it’s really grown. It was something that initially, when I first started doing this, I hadn’t really even thought about apartment investing or heard much about it, but it seems like in the last painful years, it’s really grown. There’s a lot more interest in it. I think people see that the scalability that’s there and how… Well, kind of with… Yeah. I guess basically scaling the profits, but the expenses are… It’s kind of more under one roof kind of thing. It makes a lot of sense, I think and I’ve seen more and more people kind of shifting that direction.
Devin Elder:
Yeah, for sure. Obviously we kind of tout all these benefits of multi-family if you’re looking at real estate in general as an investment, so that’s good. And then the capital formation piece is really interesting to me, how people just kind of figured it out, how to put a team together. There’s a lot of capital that needs a home and it’s just kind of regular folks or W2 earners or whatever. And it’s pretty cool when you could put 20 or 50 or a hundred of them together and go buy a really big deal where everybody wins. Right?
Todd Heitner:
Yeah. Yeah. Everybody’s able to accomplish a lot more that way. You’re kind of creating a team that… You can go so much farther than on your own, like if you’re doing single family, it’s going to be so much slower progress. So…
Devin Elder:
A hundred percent, but maybe not a terrible place to start. You started there. I started there, but there’s stuff beyond that to grow into. Well, what else would you say to someone that’s kind of starting out, maybe their multi-family business and obviously, short-cutting a bunch of cycles out on the website front is important, but you’ve talked to a lot of different multi-family operators, bunch of investors, a bunch of people getting started in this. Is there anything you’ve seen that could maybe benefit somebody starting out now, that you’d share with them?
Todd Heitner:
Well, I do suggest if possible, to have a coach or a mentor or somebody that can help you out with some of that stuff. They can help you with some of the credibility aspects of it too. You could kind of put them on your website as a team member, as an advisor or something like that, that can help a lot too. They’re bringing their experience. But as far as education goes, there’s a lot of free education out there too, through podcasts, which is awesome like the one you’re doing. But also events, attending events and meeting people in person. I don’t know.
Todd Heitner:
It’s just different when you meet people in person and it solidifies relationships, I think and so whether that be like a local meetup or a nationwide event, something like that, those can really… It can really form some more solid relationships, I think so networking, I’d say early on, try to get to know people and kind of, don’t wait until you’re ready to start raising money to start networking. You should be doing that on a regular basis, kind of getting to know people and keeping in touch with them and things like that. So you never know where those relationships could lead. So…
Devin Elder:
Yeah. That’s right and something kind of amazing happens when you spend a weekend and go to a conference in another city, you’re in a room with a couple of hundred people that, they didn’t just stumble in there. They planned it ahead, they bought a ticket, they left their family for the weekend. They bought a hotel and maybe it’s only a couple thousand bucks to go, but the kind of person that will do that, you really separate yourself just by doing and then you get a hundred, 200 of those kinds of like-minded people together, that really pushes the fast forward button. I think, like nothing else can.
Devin Elder:
All that stuff’s important education, keep learning the terminology, learn underwriting, the list is endless in things you need to do, but nothing really pushes a fast forward button, like meeting like-minded people in person. So endeavor to do that if you’re trying to grow the business. Well, this is great, Todd, I really appreciate letting us kind of take a look at the company and what you guys have set up. If somebody wants to check out what you guys have, look at some of the websites, maybe templates, things like that, contact your team. What’s the best way to do that?
Todd Heitner:
Yeah. Just through our website at apartmentinvestorpro.com.
Devin Elder:
I love it. I love it. We’ll link to it in the show notes.
Todd Heitner:
Okay. Sounds good.
Devin Elder:
And put that, you can click through to that and whatever device you’re listening on and check it out. And if you are contemplating building all this stuff yourself and becoming a webmaster and that’s not your skillset, don’t do it. Push the fast forward button and get plugged in with Todd’s team. So thank you, Todd. I appreciate it. It was great to connect and wish you guys continued success.
Todd Heitner:
All right. Thanks for having me. I appreciate it. Thank you.
Devin Elder:
All right. Take care.